Most social media advice starts with “post more.” That’s an activity and not a strategy…and activity is the most expensive thing to get wrong because it feels like progress while nothing moves.
For most service businesses the problem isn’t volume. It’s that the content gives neither the platform nor the customer a reason to act. Sometimes that’s a messaging problem, where you’re listing services instead of speaking to the problem your customer actually has. Sometimes it’s the offer. Sometimes it’s that reporting looks healthy while no enquiries arrive. And often it’s that your content looks like every competitor in your category.
We find the real constraint first, then fix it in order. Diagnose, sequence, spend.
We ask: is this built to generate enquiries, or just to stay busy?