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Property marketing 

Successful project marketing is all about efficiency and speed.

How fast can you get your project approved and to market, how quickly can you get it sold, and how fast can you get it out of the ground and onto the next one.

Our team works with you from concept to completion, and across all marketing and advertising channels, helping you sell your project faster, and more efficiently.

Our team helps you take control of your project marketing and gives you ownership of all your customer data, so you can use that to sell your next project.

Recent projects include:

Branding & Identity

  • Naming and logo design
  • Brand guidelines and stationery
  • Tagline and messaging development

Advertising & Media

  • Google Ads, Facebook, Instagram, and retargeting ads
  • Realestate.com.au project profile creation and ad management
  • Outdoor, radio, and TV advertising

Design & Visuals

  • Internal and external renders
  • Sales brochures and floor plans
  • Site signage and display centre fit-outs

Web & Digital

Framework 

We’ve built a proven framework for property marketing covering the key project phases:

Phase 1: Project Foundation

Build the foundation for success with essential marketing assets:

  • Website: A project-dedicated website to capture and convert leads.
  • CRM: Full CRM setup and integration to manage and nurture your leads.
  • Project identity: Memorable and professional branding that sets your project apart.

Phase 2: Lead Generation and Nurturing

Turn interest into action with targeted campaigns and engagement strategies:

  • Lead Generation: Google Ads, Facebook Ads, and retargeting campaigns that reach the right audience.
  • Lead Nurturing: Automations, email marketing, and SMS reminders to keep leads warm throughout the project lifecycle.

Phase 3: Selling the Project

Close deals faster with data-driven sales strategies:

  • Sales Management: Detailed tracking and reporting of leads to ensure agents follow up and convert leads into buyers.
  • Support Tools: ActiveCampaign integration, AI-driven insights, and streamlined communication tools.

We’ve helped developers like you address some of the most common challenges in project marketing:

  • Not enough leads for your project
  • Projects taking too long to sell
  • Agents not following up on leads
  • What leads should be contacted first (based on AI and user behaviour tracking)
  • Lack of cohesive branding and strategy

We help you take back control of your entire project, give you access and ownership of all the data, and sell your projects faster.

Our CRM, automation, and digital ad strategy have turned our lead acquisition strategy onto autopilot and helped us sell multiple off-the-plan projects faster than expected.

Anthony CarrocciManaging Director, Buildtec Group

We're continuously achieving year on year growth of upwards of 20%, which we can tie back to TMD. The results have been outstanding!

Chris WebberManaging Director, Webber Insurance Services

We've seen a 500% increase in leads since working with TMD, which saw us rank in the 2021 AFR Top 100 Fast Starters!

Dimitri NinosManaging Director, Esena Energy Consultants

We have had a 250% increase in sales from the internet since the launch of our digital campaign and new website.

Michael MerlinoSenior Product Designer, Resource Furniture

FAQS 

Property marketing FAQ's

How do you help developers sell projects faster?

We combine strategic marketing with cutting-edge tools. We drive more leads and nurture them with automated emails, SMS and retargeting ads to help weed out the tyre kickers, and present the most qualified and motived propsects to the sales agents.

From high-converting project websites and targeted advertising campaigns to nurturing leads through automation, we ensure every step of your sales funnel is optimised. Plus, our streamlined approach allows agents to focus on closing deals, not chasing leads.

Can you manage everything from branding to sales?

Yes! We’re a one-stop shop for property developers. We handle everything—branding, project websites, digital advertising, renders, sales tools, and CRM setup. You get an integrated approach, ensuring consistency and maximum impact and we can work directly with your chosen real estate agent.

Why is owning my customer data so important?

When you own your customer data, you’re in control of your future projects and building an extremely valuable asset. Instead of starting from scratch each project, you can re-engage past leads, build trust, and sell faster. We ensure you own and manage your data, so it becomes an asset for your business.

You can leverage your database to get access to new parcels of land that can be used for development, and take control over how you sell projects in the future.

How do you nurture leads for off-the-plan developments?

We use smart automation to stay in touch with potential buyers over the life of your project. Our system delivers personalised emails, SMS, and retargeting ads, ensuring your leads remain engaged and ready to buy when the time is right.

What makes your approach different from working with a real estate agency?

Unlike agents, we focus on empowering you with control and ownership. We set up systems that ensure all leads are followed up and that your marketing delivers results. Plus, our fast turnaround times and deep understanding of the market make us an invaluable partner.

Do you handle the marketing for Realestate.com.au listings?

Yes, we can manage your Realestate.com.au project profile, including ad design, setup, ongoing updates and API integration to push leads directly into your CRM. We ensure your listings stand out and generate leads that convert.

What if my project is already underway?

No problem! We can step in at any phase of your project and optimise what’s already in place. Whether it’s refreshing your branding, improving your ads, or setting up a CRM and dedicated sales and marketing automation program, we’ll help you hit your goals faster.

Company 

Company 

Company