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In December last year, we were officially announced as an ActiveCampaign Certified Consultant!

Currently, we’re one of only 14 certified consultants in Australia.

You may have heard of implemented an ActiveCampaign CRM as a part of your digital strategy with us but if not, you might be wondering….

  • What is ActiveCampaign?
  • How does it work?
  • Why have we partnered with ActiveCampaign?
  • How is it different to other CRM or email platforms?
  • Should your business use it?

These are all good questions!

To understand how ActiveCampaign could transform your business, read on…

What is ActiveCampaign?

Have you ever wondered what it would be like to automate part of your customer acquisition process so you can talk to buyers only when they are ready to buy?

There are many stages to acquiring a new customer – from the first time they discover they have a problem, all the way until purchase from YOU.

By understanding your customer’s decision making stages, you can market directly to prospects in a way that moves them predictably through each of these stages.

And that’s where ActiveCampaign comes in!

ActiveCampaign is much more than a CRM…

It’s a marketing automation platform that meaningfully connects and engages businesses, like yours, with their prospects and customers.

It centralises all your customer information, sales pipelines, communication and marketing activities.

ActiveCampaign gives you:

  • A CRM & email marketing platform (bye bye Mailchimp!)
  • Automated lead follow ups and lead scoring
  • Lead nurturing sequences
  • Sales / deal pipelines
  • Live chat integration with CRM, website and Facebook Messenger
  • SMS functionality
  • Online appointment booking functionality
  • Templated EDM’s
  • Dynamic website content

Essentially, it gives you the tools to spot buying signals, react quickly, and get up to speed prior to connecting with a prospect, so you can have the most positive interaction possible.

You can automate sales opportunities by creating deal records, assigning tasks, adding notes, updating fields, notifying people, and more.

This kind of sales automation eliminates the time-consuming record keeping involved with keeping your CRM up-to-date.

And best of all, it allows you to automate processes… but not relationships.

No matter if you have 10 clients or 10,000, you can make each one feel like the most important.

How does ActiveCampaign work?

ActiveCampaign is the number 1 ranked tool for businesses to attract more leads, keep more customers, and grow your revenue.

It works by integrating your email marketing, automation and CRM into one centralised platform so you can be personal, get back time and sell more.

1. Personalised email marketing

Personalised email marketing allows you to send your contacts exactly what they want, when they want.

Today, beautiful email marketing is only the beginning.

Send newsletters and messages targeted to each contact’s interests so every campaign you send feels personal.

2. Powerful marketing automation 

Thanks to marketing automation, you can get back time!

Set up a welcome email series, segment your contacts, or use simple workflows to automate the marketing and communication that no one has time for.

3. One centralised CRM

A CRM with email and sales automation keeps all your customer data organised in one platform.

Manage your pipelines, update deals, and always follow up at the perfect moment.

4. Account management & advanced reporting

To close out the full service suite, you can manage your account with advanced reporting features such as site tracking, email segmentation, lead scoring and automation goals.

This way, you can stay on top of both your leads and salespeople, and watch your business grow.

How is ActiveCampaign different from other CRM or email platforms?

What used to work in the past isn’t enough anymore.

The days of impersonal, bulk emails are behind us and today’s customers expect so much more.

You need to create unique experiences that make every customer feel like your best customer.

Basic email platforms like Mailchimp can’t do that – but with customer experience automation, ActiveCampaign can.

It gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences.

We work with you every step of the way to map out and build your sales funnel and determine when a contact will stop receiving automated communication – so you can jump in and take control of the sales process.

ActiveCampaign is a great tool that centrally manages your…

  • Email marketing
  • Sales funnels
  • Deal pipelines
  • Customer database
  • Contact and lead scoring
  • Customer communication
  • Client and employee performance reports

And that’s why we chose to partner with ActiveCampaign!

While it provides all of this in one centralised system, we also chose ActiveCampaign because it’s extremely easy-to-use, and at an affordable price point for us and our client base.

It also integrates seamlessly with WordPress websites, making it simple to push your website leads directly into your CRM for follow up.

By automating many behind-the-scenes marketing, sales and support processes, ActiveCampaign is designed to optimise customer experiences while giving you your time back by:

  • Finding the right blend of automation and human touch
  • Keeping track of your leads in a fully secure, transparent CRM
  • Automating what you don’t have time for
  • Automatically assigning tasks to salespeople
  • Scoring your most engaged prospects and letting you know who to call first
  • Putting the right communication in front of the right people at the right time
  • Keeping your team on the same page so nothing slips through the cracks

So, should your business use ActiveCampaign?

No matter the size of your business, industry or client base, ActiveCampaign can help you to deepen relationships at every touchpoint.

By having a platform like ActiveCampaign in place, you can ensure new leads are delivered an excellent customer experience using marketing automation.

We believe every business should have one central place where your leads, customers and sales team come together.

As a certified consultant, we have the skills and knowledge in house to help you create a truly remarkable customer experience.

If you’re looking to grow your business by improving customer experience with powerful, flexible and easy to use tools and a dedicated partner, get in touch with us today.

Nikki Harrison

Nikki Harrison is the Digital Marketing Manager at The Marketing Department. She's passionate about all things digital and is also an avid tennis fan!