Google Ads

We’re the Google Ads agency that turns clicks into customers.

The Process

How Google Ads works at TMD

Forget set-and-forget strategies—every campaign we manage is actively monitored, optimised, and refined to ensure no click is wasted. Our goal? To turn ad spend into real revenue. We focus on what matters: minimising costs, driving conversions, and delivering landing pages that work as hard as you do. It’s a hands-on approach designed to maximise your ROI, one click at a time.

Keyword research & competitor analysis

We take a systematic and data-driven approach to Google Ads management. With nearly 2 decades experience and thousands of profitable campaigns delivered, our process has lasted the test of time. We’ve worked on Google Ad campaigns in some of Australia’s most competitive industries, and helped businesses double and triple their revenue.

It all starts starts with an extensive keyword research program and detailed competitor analysis. We dig into the keywords that will bring you qualified traffic, and reverse engineer what your competitors are doing, so we can blow them out of the water.

With us, every dollar counts, and our targeted keywords bring more revenue and new customers to your door.

Google Ads roadmap

Your business is unique, and that’s why our Google Ads roadmap is customised just for you. With your business goals and objective in mind we align every ad, keyword, and landing page to these objective to create an optimised path to growth.

Our tailored approach means you get a Google Ads strategy that’s built to maximise every dollar you invest.

Our roadmap includes everything essential for Google Ads success:

Targeted keyword research
High-impact ad copywriting
Conversion-focused landing page design
Competitor analysis to find every advantage
Continuous performance tracking and optimisation

Each part of our process is designed to drive meaningful results, ensuring your ads turn clicks into real conversions and measurable growth.

Review & approval

Once our Google Ads roadmap is ready, we then get you to do a quick review and approval to ensure the campaign is in line with your expectations.

For tracking and reporting, we’ll need access to your Google Ads and Analytics accounts. This baseline data lets us monitor your campaign’s performance in real-time, so we can quickly optimise and make data-driven adjustments that lead to better results and higher ROI.

Google Ads campaign launch

Here’s a look at some of the key actions we take to launch a successful Google Ads campaign:

Detailed Keyword Targeting to capture the right audience at the right moment
Creating High-Impact Ad Copy that speaks directly to user intent
Optimising Ad Extensions to increase visibility and engagement
Designing Custom Landing Pages that convert clicks into actions
Setting Up Remarketing Campaigns to keep your brand top-of-mind
Implementing Conversion Tracking to measure every important interaction
Strategic Bidding Adjustments for maximum reach within budget
A/B Testing Ads and Elements to refine and improve results continuously

We handle all the behind-the-scenes work, so you can focus on what you do best—growing your business.

Reporting and optimisation

No “set and forget” here—your Google Ads campaigns need constant care to stay ahead. Our team monitors every campaign closely, using data-driven insights to make proactive improvements that keep your ads on target and performing at their best.

From tracking performance to adjusting bids and optimising for quality traffic, we work to drive down costs and boost your ROI. With frequent, transparent reporting as a part of our marketing services, you’ll always know what’s working, what’s next, and how we’re ensuring every dollar counts.

Google Ads

High-converting landing pages

A dedicated, conversion-focused landing page is critical for paid ad campaigns. Our team designs custom landing pages that align perfectly with your ads, creating a seamless experience that maximises conversions.

From eye-catching headlines to clear calls-to-action, we build pages that turn visitors into customers.

Custom, conversion-driven design
Each landing page is tailored to match your ads, creating a seamless user journey.
Clear and compelling CTAs
Strategically placed calls-to-action that drive engagement and conversions.
A/B testing & data-driven adjustments
Continuous testing and optimisation ensure your pages stay high-performing.
Landing page management and hosting
Regular updates based on real-time data keep your pages optimised for the best ROI.

A great landing page starts with great design, and we create high-performing landing pages that drive success for PPC and social media campaigns.

Retargeting campaigns

Don’t let potential customers slip away.

Remarketing ads keep your business front-of-mind, re-engaging visitors who have shown interest in your site but haven’t converted yet. Here’s how it works and why it’s essential:

Stay Visible Beyond the First Visit
Remarketing ads strategically follow your audience across the web, reminding them of your brand after they’ve left your site.
Drive More Conversions
By re-engaging interested visitors, remarketing increases the chances they’ll return to your site and complete an action, whether it’s making a purchase or filling out your contact form.
Targeted, Cost-Effective Engagement
Show your ads only to those who’ve shown interest, keeping costs focused on high-potential customers.

With remarketing ads, we help keep your business memorable, increasing your return on ad spend by reaching those most likely to convert. These ads work had in hand with your our SEO services – with all the traffic generated from organic search also being served these remarketing ads.

Short-term growth. Long-term success.
Our clients achieve both.

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We're continuously achieving year on year growth of upwards of 20%, which we can tie back to TMD. The results have been outstanding!
Chris WebberManaging Director, Webber Insurance Services

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We've seen a 500% increase in leads since working with TMD, which saw us rank in the 2021 AFR Top 100 Fast Starters!
Dimitri NinosManaging Director, Esena Energy Consultants

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Our CRM, automation, and digital ad strategy have turned our lead acquisition strategy onto autopilot and helped us sell multiple off-the-plan projects faster than expected.
Anthony CarrocciManaging Director, Buildtec Group

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We have had a 250% increase in sales from the internet since the launch of our digital campaign and new website.
Michael MerlinoSenior Product Designer, Resource Furniture

Google Ads FAQ’s

What is Google Ads?

Google Ads positions your business at the top of relevant search results, reaching potential customers as they actively search for products or services like yours.

Ads are displayed based on a combination of keyword targeting, quality scores, and bid strategies, driving traffic to your website, increasing brand awareness, and delivering measurable results.

How do I choose a Google Ads agency?

Look for a team that treats your ad spend as their own. The right agency will provide a transparent approach, data-backed strategies, and ongoing optimisation—not just a “set and forget” approach.

Make sure they prioritise your goals, adapt to industry shifts, and show proven success in delivering results within your market.

Do I get to keep all the amazing creative you make for me?

Absolutely. All creatives, including ad copy, design, and landing page content, belong to you, and you’ll retain access to everything we produce. This way, you’re fully equipped to make the most of your campaigns long-term.

What kind of budget do you need to work with?

Typically, we work best with clients who can invest at least $5,000 a month. That said, the more resources you can allocate, the faster we can deliver results and the more we can achieve for your business.

Not quite there yet? No worries. We’re experts at helping clients prioritise their budget to make the most impact.

Just let us know what’s workable for you, and we’ll help you make every dollar count.

How long are your contracts?

We recommend a 12-month partnership to allow time for strategy development, testing, optimisation, and scaling. Google Ads takes time to show consistent, impactful results, and long-term commitment means greater ROI over time. That said, we’ll work with you on terms that suit your business needs but keep in mind, as a part of the TMD service, Google Ads is just one of many channels we’ll be working on for your business!

When can I access my accounts?

You’ll have full access to your Google Ads account from day one. Transparency is at the heart of our work, and you’ll be able to track performance metrics in real time. We’ll provide regular insights and recommendations to make sure your campaigns stay optimised and aligned with your goals.