Green and clean
As Plant Nation was a new product it was important to marry the style of packaging to what you see in the supermarket to the style of the website to reflect the same experience. The product itself highlights healthy and clean eating this is reflected in the web design.
The product photography was set up to show how fun having a bbq with friends and family is with Plant Nation products as the hero of the shoot.
A clean, fresh design
We wanted the website to feel fresh with plenty of high quality photos and negative space to allow the unique packaging and brand colours to be the focus.
Easy to use
The site is fully responsive with a hand-crafted experience for desktop, and another version for mobile users making it extremely easy for visitors to find the product information they are looking for.